Focus and fruit

Solace Focus, November 2011 issue

Hello from Howabout Towers.

Here are a two recent projects I have been working on. The first one is a quarterly pdf magazine for the 'Society of Local Authority Chief Executives and Senior Managers'. It's quite a nice publication to work on, although the content is fairly dry and there isn't a huge amount of opportunity to be creative with images. It's very much information driven - clean and concise with an easy navigation system and external email and web links. It usually runs to between 45 and 60 pages and has a relatively quick turnaround time. The supplied copy is written to a fairly polished standard, so text amends after design has begun are pretty light, and that obviously helps immensely with the whole process.

YorkTest Laboratories direct mailer

The second project is for YorkTest Laboratories, for who I do a lot of design work. Featured here is the latest direct mailer, aimed at customers who have taken an initial food intolerance test but can now go into more detail with a second test and find out which foods specifically they are reacting to.

As ever with YorkTest design briefs, there is good potential to mix some nice typography with great images of food and drink. It's sometimes tempting to use multiple food images as there is a whole array of ingredients that are tested, but on this occasion I thought it would be good to focus on just one really nice image. I think the interaction between image and copy works well, and the curve of the bubbles leaves the all important space top left to include the recipients address.

Please click on the link below to see further examples of my work.

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